Blog #6 The Role of Atlantic Tractors (Asad Horticulture 2018 Ltd) in Modern Farming

The Role of Atlantic Tractors (Asad Horticulture 2018 Ltd) in Modern Farming: While Asad Horticulture Ltd is best known for kiwifruit, its success also comes from smart diversification. In 2018, Mr Asaduzzaman launched Asad Horticulture 2018 Ltd, better known as Atlantic Tractors, to supply tractors and agricultural machinery across New Zealand. Why Machinery Matters Modern horticulture is labor-intensive, but machines play a crucial role in: • Plowing and soil preparation • Orchard maintenance • Spraying and harvesting support Without reliable equipment, farms risk losing efficiency and profits. Recognizing this, Asad entered the machinery business. What Atlantic Tractors Offers • Import of high-quality tractors suited for orchards and farmlands • Specialized horticultural equipment for pruning, spraying, and canopy management • After-sales services and spare parts, ensuring farmers get long-term value Supporting Other Farmers Atlantic Tractors is not just for Asad’s orchards. It serves farmers across Bay of Plenty and beyond, helping them modernize their practices. This strengthens the entire agricultural sector in New Zealand. Job Creation and Skills Training The company has also created new roles in sales, distribution, and technical repair. Training programs ensure workers know how to maintain machinery, boosting employment and skills in rural communities. Integration with Asad Horticulture By owning a machinery business, Asad Horticulture enjoys dual benefits: 1. Guaranteed access to reliable equipment for its own orchards. 2. Extra revenue streams from supplying other growers. The Vision Behind Atlantic Tractors For Mohammad Asaduzzaman, Atlantic Tractors represents more than diversification. It’s about empowering farmers with tools that save time, reduce costs, and increase yields. Conclusion Through Asad Horticulture 2018 Ltd (Atlantic Tractors), Asad has shown that modern farming requires more than soil and seeds—it requires machinery, innovation, and forward thinking.