Blog #5 Sustainability in Action:

Sustainability in Action: How Asad Horticulture Protects the Environment Modern farming is about more than yields—it’s about protecting the land for future generations. At Asad Horticulture Ltd, sustainability is not a slogan; it’s a daily practice. Mr Asaduzzaman believes that every orchard decision must balance profit with environmental care. Eco-Friendly Irrigation Water is life in horticulture. At Asad Horticulture, irrigation systems are designed to minimize waste. Drip irrigation ensures each vine gets the right amount of water, reducing runoff and conserving resources. Natural Pest Management Kiwifruit vines are vulnerable to pests and fungal diseases. Instead of relying solely on chemicals, Asad integrates natural controls and eco-certified sprays. This protects fruit quality while safeguarding soil health and biodiversity. Soil Health Management Healthy soil means healthy fruit. Asad Horticulture uses composting, mulching, and nutrient monitoring to ensure soils remain fertile. Overuse of fertilizers is avoided, reducing long-term damage to the land. Spray Master Ltd – A Sustainability Partner One of the company’s subsidiaries, Spray Master Ltd, ensures that spraying is done precisely and efficiently. Using modern technology, sprays are applied in the right dose and at the right time, reducing waste and environmental impact. Worker Safety and Community Care For Mohammad Asaduzzaman, sustainability also includes people. Workers are provided with safe gear, training, and fair wages. This human-centered approach ensures that farming benefits not only the land but also the community. Export Standards and Sustainability Global buyers increasingly demand sustainable practices. By maintaining eco-friendly orchards, Asad Horticulture Ltd meets international sustainability certifications, making its fruits more competitive abroad. Conclusion Sustainability is not optional—it’s the future of farming. Through careful irrigation, eco-friendly pest control, soil health management, and worker welfare, Asad Horticulture proves that profitable farming and environmental care can go hand in hand.