Blog #4: Asad Horticulture and the Global Kiwifruit Market

Asad Horticulture and the Global Kiwifruit Market: When shoppers in London, New York, or Tokyo pick up a fresh New Zealand kiwifruit, few realize the story behind it. For Asad Horticulture Ltd, exporting top-quality fruits is not just about business—it’s about connecting a small orchard in Bay of Plenty to kitchens across the globe. New Zealand’s Place in the Global Market New Zealand is one of the world’s largest kiwifruit exporters, with the Bay of Plenty region leading production. The country’s reputation for safety, quality, and flavor makes its kiwifruit highly desirable abroad. Asad Horticulture, led by Mr Asaduzzaman, plays a vital role in this ecosystem. By consistently delivering premium-grade fruits, Asad has built a reputation among exporters and international buyers. Export-Ready Fruits Every year, during the May–June harvest, Asad’s orchards produce thousands of kilograms of fruit. But only the very best—Grade A and B—qualify for export. These fruits meet strict standards for: • Size and weight • Sugar content and taste • Uniformity and color • Zero blemishes Mohammad Asaduzzaman insists that no fruit leaves under the Asad Horticulture brand unless it meets these international criteria. Strategic Timing One reason Asad Horticulture’s fruits fetch a premium abroad is timing. Harvest occurs when northern hemisphere markets face shortages. Exporting at this window ensures high demand and strong prices. Logistics – From Orchard to Supermarket Exporting kiwifruit is a delicate operation. Fruits must be cooled quickly, packed carefully, and transported under controlled conditions. Asad Horticulture partners with logistics experts to ensure fruits arrive fresh, firm, and flavorful. Balancing Local and Global Needs While the top grades are exported, Grade C fruits are sold locally at affordable prices—around NZD $8 per kilogram for 20 pieces. This balance ensures Asad Horticulture serves both global consumers and the local New Zealand community. Building a Global Brand Today, Asad Horticulture Ltd is known not just in Bay of Plenty but also in export markets abroad. Each shipment carries with it the story of Mr Asaduzzaman—a Bangladeshi farmer who built a global business through resilience and vision. Conclusion The global kiwifruit market is competitive, but Asad Horticulture has carved its niche. By combining strict quality control, strategic timing, and sustainable farming, Asad has proven that a migrant farmer can shape a brand recognized worldwide. escription.