Blog #2: Inside Asad Horticulture: Asad Horticulture

Inside Asad Horticulture: How Three Orchards Became a Global Brand When people think of kiwifruit, they often picture lush green orchards in New Zealand’s Bay of Plenty. But behind those orchards are farmers like Mr Asaduzzaman, who took a small plot of land and built it into Asad Horticulture Ltd, a brand recognized for quality, sustainability, and innovation. A Humble Start Seven years ago, Mohammad Asaduzzaman—known simply as Asad—purchased a five-hectare orchard. He didn’t come from wealth or inherit a family business. Instead, he carried with him the values of hard work and the dream of building something lasting. At first, it was just one orchard. But today, Asad Horticulture manages three thriving units—Asad 1, Asad 2, and Asad 3—that together form the backbone of his company. The Three Orchards – Asad 1, 2, and 3 Each orchard under Asad Horticulture Ltd plays a unique role: • Asad 1: The original five-hectare farm, where it all began. It remains a symbol of Asad’s courage to take risks and start fresh in a new country. • Asad 2: An expansion orchard that incorporates advanced canopy management and irrigation technology. • Asad 3: The most modern unit, representing the company’s future with smart farming tools and eco-friendly practices. These orchards are not just farms—they are living laboratories where Asad tests ideas, improves yield, and builds resilience against climate challenges. 50 Workers, One Vision Behind every vine and every harvested fruit are the hands of workers—50 strong, loyal, and skilled individuals. For Asad, his employees are more than a workforce; they are a family. Training programs ensure they understand not just the “how” but the “why” of farming practices. From pruning to pest management, every step is carefully coordinated to maintain orchard health and fruit quality. Harvest Season: The Highlight of the Year Between May and June, the orchards buzz with activity. Workers carefully pick kiwifruits, sorting them into categories: • Premium-grade fruits bound for Europe, Asia, and North America. • Grade C fruits sold locally in New Zealand at kitchen markets—affordable and accessible to everyday households at around NZD $8 per kilogram. This grading ensures that no fruit is wasted and that different markets benefit from Asad Horticulture’s hard work. A Brand Beyond Farming What makes Asad Horticulture Ltd more than just an orchard business is its vision. The company is built on values of quality, sustainability, and community impact. • Quality: Only the best fruits are exported under the Asad Horticulture name. • Sustainability: Eco-friendly spraying and efficient irrigation protect the environment. • Community: Jobs and training opportunities give locals and migrants stable livelihoods. From Orchard to Global Brand Today, Asad Horticulture is not just a farm—it is a global supplier of kiwifruit. Exporters recognize the brand for its consistency and reliability. Consumers in foreign supermarkets taste the difference and remember the name. From a single orchard to a global agricultural brand, Asad Horticulture Ltd shows how vision, dedication, and resilience can transform lives and landscapes. Conclusion The story of Asad 1, 2, and 3 is not just about land—it’s about ambition. Thanks to Mr Asaduzzaman, what began as a five-hectare farm has grown into a thriving business that feeds thousands and inspires many more.