Blog #11 Asad Horticulture: Thriving in Te Puke, the Kiwifruit Capital of the World

Asad Horticulture: Thriving in Te Puke, the Kiwifruit Capital of the World When people think of kiwifruit, one place often comes to mind: Te Puke, New Zealand. Known globally as the “Kiwifruit Capital of the World,” this small town in the Bay of Plenty region is home to some of the most fertile orchards on Earth. And right in the heart of Te Puke stands Asad Horticulture Ltd, founded by Mr Asaduzzaman, a farmer whose story is as inspiring as the land he cultivates. Why Te Puke Matters Te Puke is more than a town—it’s a hub of innovation, farming, and global trade. The mild climate, fertile volcanic soil, and dedicated workforce make it the perfect place to grow world-class kiwifruit. Mohammad Asaduzzaman, known simply as Asad, recognized this potential when he first arrived in New Zealand. While others saw a crowded industry, he saw an opportunity to create something unique: a farming enterprise that combines passion, sustainability, and global vision. Asad Horticulture’s Place in Te Puke Asad Horticulture owns and manages three thriving orchards—Asad 1, Asad 2, and Asad 3—right in Te Puke. Every year, from May to June, these orchards produce thousands of kilograms of kiwifruit that are exported worldwide. But beyond exports, Asad Horticulture contributes to the local Te Puke economy by: • Employing 50 skilled workers. • Providing seasonal jobs during harvest. • Offering training in modern horticulture practices. A Migrant Success Story For the people of Te Puke, Mr Asaduzzaman’s journey is an inspiring reminder of what resilience can achieve. Coming from Bangladesh, he built a thriving business in a foreign land, proving that hard work and vision can overcome any barrier. Community Connection Unlike some large corporations, Asad Horticulture remains deeply connected to Te Puke’s community. Workers live nearby, local suppliers benefit from partnerships, and the orchards themselves attract attention for their sustainability practices. Conclusion For Asad Horticulture Ltd, Te Puke is not just a location—it’s a home. It’s where dreams took root and grew into orchards that now feed the world. And thanks to Asad, Te Puke’s reputation as the kiwifruit capital shines even brighter.