Blog #10 The Future of Asad Horticulture:

The Future of Asad Horticulture: Mr Asaduzzaman’s Vision for Growth Every successful business is built on vision. For Asad Horticulture Ltd, the vision belongs to Mr Asaduzzaman, a farmer who transformed a five-hectare orchard into a thriving agricultural enterprise. But Asad’s journey is not complete—his eyes are set firmly on the future. Expanding Orchards The heart of Asad Horticulture lies in its three orchards—Asad 1, Asad 2, and Asad 3. But Asad plans to expand further, adding more land under cultivation. With New Zealand’s global demand for kiwifruit growing, expansion ensures Asad Horticulture can meet future needs. Embracing Technology Future farming is digital. Asad envisions integrating: • Drones for monitoring vine health. • AI-driven irrigation systems that adapt to soil moisture. • Data analytics to forecast yields and improve efficiency. Technology, for him, is not about replacing workers but empowering them. Strengthening Export Markets Currently, Asad Horticulture exports to Europe, North America, and Asia. But Asad plans to expand export partnerships, targeting new markets in the Middle East and Africa. Diversifying exports will strengthen resilience against market fluctuations. Sustainability First For Mohammad Asaduzzaman, sustainability is non-negotiable. His future plans include: • Expanding organic farming practices. • Reducing the carbon footprint of export logistics. • Planting shelter trees to protect orchards and enhance biodiversity. Growth of Subsidiaries The future also shines bright for Asad Horticulture’s other companies: • Atlantic Tractors (2018 Ltd) aims to become a national leader in machinery imports. • Spray Master Ltd plans to expand its spraying services across multiple horticultural sectors. Together, these subsidiaries will strengthen the entire Asad Horticulture brand. Inspiring Future Farmers One of Asad’s passions is mentoring. He dreams of supporting young and migrant farmers, showing them that agriculture is a viable, rewarding career. His own story—from Bangladesh to New Zealand—is proof that farming can transform lives. A Legacy Beyond Farming For Asad, success is not only about profit. It’s about leaving behind a legacy of resilience, opportunity, and sustainability. He wants Asad Horticulture to stand as a model of how one farmer can impact communities, economies, and the environment. Conclusion The future of Asad Horticulture Ltd is not just about growing kiwifruit—it’s about growing opportunities, technology, and sustainability. Guided by the vision of Mr Asaduzzaman, the company is poised to remain a leader in New Zealand horticulture for decades to come.